MAKING CONNECTIONS

 The process starts by asking what change we want delivered.

Solutions are built with the end top-of-mind.

We make change happen.

  • YOUR BRAND

    We build brands to best meet the needs of their people.

    Delivering on both rational and emotional needs.

    Positioning brands to solve problems and grow opportunity for their people, in exciting and fresh ways.

    That’s what drives connection.

  • YOUR PEOPLE

    We develop a strong, informed view of who it is you want to connect with.

    Who they are demographically, geographically, psychographically, and attitudinally.

    What their motivations, fears and aspirations are.

    And how your brand, products or services can make things better for them.

  • Connection

    Marketing strategy and delivery is essentially connecting brands with their people.

    Deciding what positioning will be most engaging and compelling.

    Developing creative ideas to cut through and effectively connect.

    Building media channel plans that engage cost-effectively and drive to the agreed outcomes.

HOW WE ROLL

Radiate works flexibly to meet client needs. There’s no one way. However, in simple terms, we like to:

  • Learn about you, the business, challenges, opportunities and desired change

  • Plan where you’re going and how to get there

  • Execute project plans to ensure implementation is successful

  • Learn how we can drive further change.

Radiate offers a fixed cost for project delivery because you come to Radiate for an outcome, not for hours of time.