CONNNECTING BRANDS WITH THEIR PEOPLE

Radiate is A MARKETING strategY AND DELIVERY business.

We connect ORGANISATIONS with THE AUDIENCES THEY’RE TARGETING.

WE’RE GREAT to work with AND WE MAKE great things happen.

STRATEGY

We craft intelligent and impactful strategies that connect what organisations do with the people who will benefit from that.

We work with brands committed to creating positive change; for their customers, their teams, and themselves.

DELIVERY

Modern communication challenges require innovative thinking, diverse skills and collaboration. Radiate offers a ‘virtual marketing team’ for businesses, managing the delivery of all aspects of marketing and communications. We tap into a broad range of specialist expertise to provide tailored, effective solutions.

Jeremy Macvean LEADS Radiate

Over 25 years experience in marketing and communications. Specialising in strategy and brand communication to deliver positive change.

Jeremy has worked in Strategy and Account Management roles in agencies and he’s also sat in the client’s chair, as Group Marketing Director of SCA and Global Chief Marketing Officer at Movember. He started his career in traditional media, then shifted focus to digital media and managing the rapid transformation often demanded within businesses. And he’s worked across a huge array of sectors, with a recent specialisation in health and wellbeing. Learn more here.

  • "Jeremy Macvean is a Gentleman of Industry. A wonderful bloke who is super smart, strategic, highly motivated and a great team player. Jeremy would be a fantastic asset to any business or board in a senior executive / consultant position".

    Adam Furness - Managing Director Impact.com, NED, Board Advisor

  • “Jeremy has a rare combination of strong marketing skills, a deep understanding of media and the strategic capability to use that knowledge to uncover opportunity. He is an asset to any company seeking growth in a disruptive environment. I recommend Jeremy without reservation”.

    Michael Anderson - Non Executive Director, ex CEO MediaWorks NZ & SCA

  • “​​​​​​​Jeremy is one of those people that you feel privileged to have worked with. He has a passion for consumer centric marketing, innovative thinking and driving business growth. Jeremy brings a wealth of marketing, media and digital experience to the business which when coupled with his professional & focused approach makes for a very talented business leader who is a pleasure to work with".

    David Fish - Strategic Coach & Managing Director

  • "Jeremy has always been extremely thoughtful about strategy, focused on delivering something unique and impactful, with the minimum of fuss and with realistic cost. As a project leader he is detail oriented, an excellent relationship builder, powerful with stakeholder engagement, and his idea generation always comes with proof points and consideration of executional detail."

    Mark Fewell - Executive; Journalist; Explorer

  • "I had the pleasure of working directly for Jeremy while he initiated and drove the digital transformation of Austereo's business. Jeremy is a well regarded leader, a genuine personality with a passion for brands, digital, his team and the business. I sincerely hope we have the opportunity to work together again.... a great bloke and a passionate leader".

    James Bayes - Vice President - ANZ at The Trade Desk

  • "I had the very good fortune of working with Jeremy for five years. During that time Jeremy demonstrated an impeccable comprehension of the media landscape. As a leader and strategist, he was inspiring, motivational and collaborative. As a marketer, his ability to "cut through" was second to none. Jeremy is an asset to any business and I cannot recommend him highly enough".

    Ryan O’Sullivan - Director OSUL Services

  • "Jeremy is strategic, supportive, professional, diligent and always reliable. He is also a inspiring leader and incredibly talented with skills across many disciplines of the marketing mix whilst also being a driver for innovation in emerging technologies. I consider him to be one of the most talented people I have worked with."

    Chelsea Anthon - Founder & CEO, Digital Strategist

  • "I have had the honour of working with Jeremy on two separate occasions. Not only is he one of the nicest guys in digital media he is also one of the most effective. I cannot recommend Jeremy highly enough and any client employing his services will reap the rewards tenfold".

    Leanne Duffield - Founder Good Life Hub, Chair International Growth and Development

Meet the Team

  • SOPHIE WHITE

    Sophie enjoys playing a key role in enabling businesses to thrive, amplifying their brand voices, and transforming their visions into measurable outcomes. In her professional journey, she's developed expertise in project and event management, refined capabilities in marketing and communications, and fostered strong relationships with stakeholders. Sophie thrives on ideation, data interpretation, and crafting impactful strategies. Those who've worked alongside Soph praise her resourcefulness, optimism, and initiative.

  • LUKE BENEDICTUS

    Luke Benedictus has spent almost 20 years working for magazines, newspapers and websites. He is the editor of Men’s Health, Australia’s biggest men’s magazine brand. Previous lives include working as launch editor of Dazed & Confused (Au) and stints at The Age, The Sunday Age, The Sun Online (UK) and Eurosport (France).  Having grown up in England, he moved to Australia in 2002 where he now lives with his wife and two young boys. He was compelled to have children primarily to justify his weak puns and lousy sense of humour.

  • POPPY KEY

    A seasoned brand, retail and digital marketing pro, Poppy has worn many different marketing hats over the years. Working both in adland and heading up marketing departments, Poppy has worked on some of Australia’s best-known brands such as Schweppes, Yoplait, Pura, Kmart, Portmans, World Vision & Australia Post. Poppy’s superpower is that she is equally commercial, strategic and creative. With a proven track record, she achieves results through leading teams to develop and execute seamless and effective omni-channel marketing campaigns. Poppy’s last role was as GM of a boutique ad agency and where her passion for leading an agency was lit.

  • GLENN DALTON

    A proven creative leader with a career spanning over 20 years, Glenn has worked at some of Australia's most respected network and independent agencies, including CHEP, AJF Partnership and Hardhat. His strategic thinking and creative writing have shaped campaigns for dozens of blue chip and challenger brands including Dare Iced Coffee, Sorbent, Target, Holden, Boags, Sensis, Superhero and Grove Juice. 

    Glenn’s work has been recognised at local and international award shows, although he thinks the real measure of success is when mates outside the industry – you know, normal people — like your work. 

    He believes in the power of brands to make an impact, not just an ad. But if you are going to make an ad, don’t just put it on air or on a phone, put it in people’s heads and hearts — the media’s cheaper.

connect@radiate.com.au