CONNNECTING BRANDS WITH THEIR PEOPLE
Radiate is strategic advisory and marketing delivery business.
We connect brands with their people. And we take great pride being great to work with, while making great things happen.
People
We start by understanding who it is you want to connect with.
Who they are demographically, geographically, psychographically, and attitudinally.
What their motivations, fears and aspirations are.
And how your brand, products or services can make things better for them.
Brands
We build brands to best meet the needs of their people.
Delivering on both rational and emotional needs.
Positioning brands to solve problems and grow opportunity for their people, in exciting and fresh ways.
That’s what drives connection.
Connection
Marketing strategy and delivery is essentially connecting brands with their people.
Deciding what positioning will be most engaging and compelling.
Developing creative ideas to cut through and effectively connect.
Building media channel plans that engage cost-effectively and drive to the agreed outcome.